Resume

Edward Monson
the best choice for
Social Media & Marketing Communications Manager

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Resume

We have an opportunity to boost Sierra Nevada Brewing Company up into the stratosphere using:

Social Media, Viral Marketing & Branding via casual & informal sharing in the mobile century
Time honored marketing principles targeted and relatable to those most likely to switch to our brand

My goal is to make Sierra Nevada the most recognized brand among internet and smartphone users while those making the switch to superior beer are connecting with our brand by simply having fun and sharing compelling, contemporary content with their friends. education to be deficient, be sure to include any relevant professional training you've received, such as workshops and seminars.

Studies	Enology California State University, Fresno
	Music University of Hawaii at Manoa, Honolulu, HI
	Psychology Reedley College, Reedley, CA
Experience	As a teenager I was trained in brand building and connecting with people - relating to them - through radio medium. As an adult, I have learned communication how connect the four primary generations to which we market. .
	Corporate Trainer Alorica Inc., Clovis, CA November 1, 2010 - Present Conduct six week new hire certification training as well as continuing education training for a workforce of 600. Promoted to trainer after consistently ranking in the Top 5 of 300-400 customer service agents over 10 months. Successfully integrated dozens of new hires of various ages into a culture of customer care and communication. My positioning skills are frequently requested at all levels of the company.
	Insurance Broker, Managing General Agent Monson Insurance / 3Mark Financial, Fresno, CA November, 2000 - Present Started as a life & long term care insurance agency Developed into a life/health/medicare supplement & annuity brokerage with agencies and customers across the country. Communication and positioning skills learned in media and broadcast marketing were applied to this agency which contributed to bottom line growth and awareness withing the agent community.
	Operations Manager, Radio Pappas Telecasting, Fresno, CA June, 1996 - November 2000 Responsible for operations at two news/talk radio stations. Started as a weekend news anchor - superior over-the-air communication and noticeable organization of the newsroom during my shift lead to promotion in 1997. Created a talk radio station including marketing campaigns and all on air positioning, imaging, web presence and programming. The talk radio station, which I ran for years was sold in 1999 for nearly ten times what was paid for it.
Marketing	Over my lifetime I have developed large network marketing organizations with 3 different companies.
Generations	Certified Senior Adviser training. Extensive study into marketing, managing and communicating across multiple American generations.
Community Service	Executive Board, Kiwanis Club of Fresno Started original Bull Terrie Rescue Facebook Page

Studies

Experience

Marketing

Generations

Community Service